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Isagenix International
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Project Overview

Isagenix International is a worldwide leader in health supplement production, sales and distribution. Isagenix products are available from resellers all around the world. Their vision is to impact world health and free people from physical and financial pain, and in the process create the largest health-and-wellness company in the world. With this vision, Isagenix has become one of the fastest growing Network Marketing companies in the world.

Visit Isagenix.com

 

Project Requirements

Complete corporate identity package
Company and product website redesign
Packaging redesign of the entire "Cleanse" and "Nutrition" lines
Corporate approved sales associate website template designs
Sales associate website launching system (used by 109,000 assoiciates)
IsaMarketing online automated print marketing system
Corporate approved print marketing templates
Corporate approved associate corporate identity templates
Signage

 

Project Challenges

The challenge with the Isagenix project was that with everything we were asked to build we were given only two months. All of our competitor quotes required more than 3 to 4 months to produce. It was November. We confirmed and guaranteed everything would be done by the company's national convention in mid January. We not only reached our goal but received a standing ovation at the national convention for our efforts before more than 2000 excited sales associates.

 

Isagenix offers a great colon cleanse product that we have been told does wonders! RealmCreative.com just had a cleanse. We just cleaned our system of all sorts of extra crap that clouded our message. Hope you like the new website design. ;-)

 

Product DesignRealm Creative redesigned the existing Isagenix Cleanse and Nutrition product line packaging to reflect the new brand look and feel. We set up the labels and packaging for offset printing. In the process of developing the packaging, Realm provided three packaging concepts and then refined the final concept per corporate guidance. Here are three examples.

Product Label DesignPackaging Design

 

Notice how the Isaman icon above the logo is colored yellow and orange below. In other products the color reflected the product line in association with the online color scheme. A matching decal was added to the top of all packaging for optimal pick-n-pack warehouse shipping.

 

Product Label Design

 

Isagenix also asked to have a series of "Debit Cards" and "Gift Cards" developed. The debit cards were used in countries such as Hong Kong as an alternative to credit cards and the gift cards in all countries.

 

Logo DesignThe Isagenix logo features a capital A in between other characters. The A represents "Associate". The concept is that the associate is at the heart of Isagenix and the legs of the A represent the associate down lines. The font usage reflects a modern style and relationship with cutting edge scientific advancements in the development of supplements Isagenix supplements and skin care products. The two-tone green color as the main logo colors reflect the healthy nature of the natural ingredients used in the formulas. The arms of the associate also represent leaves.

The Isagenix website was designed in a color-coded system that organized all products into color category creating ease of navigation to the products the visitor is interested in. The same color-coded system was utilized in the product lines to tie the color system together.

 

Isagenix Website Design

 

 

The postcard below was designed to be an online dynamic print product. The authorized Isagenix associate can login to the IsaMarketing automated print marketing manager, select the marketing item they wish to purchase, and customize the white text title and gray text. On the reverse side, text parts were set by corporate however, certain paragraphs were editable by the associate to personalize the content and return address. When complete, the associate could order various quantities. The order is sent to one of several international print facilities that is closest to their location for printing.

 

Postcard Design

 

IsaMarketing offers custom business cards, sales flyers, mailable postcards, and much more! All materials offered utilize template layouts and images that were previously corporate approved.

 
 


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