|
|
LifeLock is a nationally recognized industry leader of identity theft protection that took the country by storm. The firm offers a proactive solution to help prevent your identity from becoming stolen before it happens. Founder Robert Maynard, CEO Todd Davis, and several other key executives met with Realm to conceptualize and outline the project. Todd Davis is best recognized as the individual who shares his social security number in all of his television advertising. Visit LifeLock.com
According to SPENDonLife, identity theft is on the rise with amost 10 million individuals having been effected in 2008. Those effected appear to be spending less money out of pocket to correct the damage caused by ID theft. 71% of fraud happens within a week of stealing an individual's personal data. ;-)
The Tagline 'Take Control' is designed to empower the viewer and inspire them to take a proactive approach in defending themselves from identity theves through the respectable, trustworthy service of LifeLock.
The front was typically LifeLock branded while the back of the piece typically served as the tie-in for the banking institution with directions how to signup using the banking institution branded landing pages, also developed by Realm.
|
A robust branded brochure website, flash movie with a call to action and enrollment process was developed.
Ads were embedded with partner promotional codes that helped organize referrals.
|
Corporate
Logo and Brand Look and Feel
In
addition to the website and online marketing initiative
including a complete online banner ad campaign and e-mail
blast marketing, Realm created a series of Bank mailing
inserts that partner banking institutions stuffed into monthly
mailers to help drive new signups. 
Realm
developed a complete package of static and animated online
banner ads that were strategically positioned with online
destination websites that served to target potential LifeLock
customers. 
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|