Phoenext - Realm Creative

Phoenext.com is an online specialty guide for locating some of the finer things in Metro Phoenix. Locate hidden gems in dining, shopping, and entertainment. Also get the latest news on new things to come for the area and meet some of Arizona's movers and shakers... people who are making a splash in their industry.

(The site is under construction.)

Website map and formal specifications document
Website design
Backend website management application design
Email marketing
Online banner advertising campaign

According to Wikipedia, a gentleman named Jack Swilling who was an American Civil War veteran, came west to seek wealth in the 1850's. Swilling had a series of canals built which followed those of the ancient Native American system that already existed. A small community formed that same year about 4 miles (6 km) east of the present city. It was first called Pumpkinville due to the large pumpkins that flourished in fields along the canals, then Swilling's Mill in his honor, though later renamed to Helling Mill, Mill City, and finally, East Phoenix. Swilling, a former Confederate soldier, wanted to name the city "Stonewall," after General Stonewall Jackson. Others suggested the name of "Salina." However, neither name was supported by the community.

Finally, Lord Darrell Duppa suggested the name "Phoenix," as it described a city born from the ruins of a former civilization. ;-)

The website features web 2.0 features such as a blog, RSS, share tools, commenting, and favorites. Additionally, the system offers a unique tool for creating an itinerary or utilizing a ready-made itinerary created by the folks at Phoenext.com.

The name Phoenext of course is a play on the name of the City of Phoenix. The logo represents an edgy, urban, progressive brand. The stylized red 'x' gives the logo a distinctive flair that is easily recognizable.

The home page of the website offers quick access to the various website sections. The colors are warm and clean and the images reflect the urban lifestyle of living downtown.

Each section features a landing page with a focal image. Image usage is designed to project a stylish character of the brand. The verbiage of each section is coy and witty. Sections highlight locations with quality photography and interesting facts.