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Phoenix Biomedical Plaza is located at the corner of 7th Street and Van Buren Street in Downtown Phoenix, Arizona. The facility is a 6 story building that will house primarily biotech research including Arizona State University. It is being developed by Phoenix based Plaza Companies. Visit: phxbiomed.com
Mitochondrial Eve is the name given by researchers to the woman who is defined as the matrilineal most recent common ancestor for all currently living humans. Passed down from mother to offspring, her mitochondrial DNA is now found in all living humans. ;-)
The Tagline 'BREAKTHROUGH' represents a dual meaning. First, that the facility is a breakthrough in innovation and design, and second, that firms who would move to lease space within the facility might have a better chance at breakthrough research by being a part of the energy of the facility. |
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The corporate logo was modeled after a DNA double helix pattern.
The internal pocket was diecut with space for three Plaza Companies vertical business cards, but due to the fact that the firm brand was undergoing a redesign (by Realm) we opted to offer horizontal diecut marks for future card designs as well. This would save cost on reprinting the brochure in the event a horizontal design was selected for the cards. |
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Corporate
Logo 
The
brochure utilizes both metalic silver and copper ink colors. The copper
draws into the design the nostalgia of the downtown Phoenix Copper Square
District while the silver was added in contrast to reflect the cutting-edge
technological initiative of Downtown and this facility's biotechnical
purpose.
