Flo Forward Phase 1: EXPLORATION

The first phase of the Flo Forward Design Process is Exploration. In this phase ideas are fine tuned. The wants and needs of not only our client, but the target audience are determined.

People have ideas, but often ideas remain just that. It is our goal to work with our client to flush out the specifics of an idea through brainstorming sessions and evaluations of a potential concept.

We determine the limitations and potential obstacles of the idea and build project goals and requirements that need to be addressed in order to execute effectively.

We research and collect data and materials that will be used to assist in the initiation phase of the project. We use that data to hone in on our target audience for the concept. We determine the most effective approach to creating a final product that meets the needs and desires of our client and their audience.