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Real World Sales Management manages acquision of parcel properties and resells the land to real estate developers. Their primary business is the acquisition of land in and around Rio Rancho, New Mexico. They also manage high end penthouse properties throughout the West.
When AMREP Corporation purchased Koontz Ranch, located north of Albuquerque, the company began to market and develop the 90,000 acres --much of which had sold at 17 cents an acre at a 1919 tax sale--by selling homesites to people in the East and Midwest. It was one of the most widely marketed land development programs in the U.S. Between 1961 and 1977, AMREP sold more than 75,000 lots to thousands of people in other parts of the country. The company marketed Rio Rancho and New Mexico intensely, not only with advertising, but with inducements such as free dinners, movies and slide shows. It offered people a dream of leaving the crowded city and coming to the spacious west with its dramatic views and endless opportunities. The development of Rio Rancho coincided with a national trend of migration to the Sunbelt areas of the country. There was dissatisfaction among some of the residents and others who owned land in Rio Rancho but still lived in other parts of the country. They felt that AMREP had misled them because the land they bought for $795 per half acre had not increased in value as much as they had been led to believe. Lawsuits were filed. A grand jury charged AMREP with defrauding customers, indicting the company for selling land it bought for $180 an acre for $11,800 per residential acre and as much as $25,000 an acre for commercial use. Three executives of AMREP were indeed fined for mail fraud and served six months in jail. ;-) |
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Real World asked for a logo concept that utilized a blue color scheme depicting power yet bright and refreshing. Incorporating the world with the R wrapping itself around it illustrated the company's long range desire for global business. Realm designed an entire corporate identity package for Real World. The design created expressed a cutting edge, urban style vector that limited the use of colors but made a bold statement.
We were asked to develop an entire investor presentation ring binder template that the company could use to organize investor funds to purchase large tracts of land. Real World utilizes this template each time they prepare another road show for capital investment.
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Complete
corporate identity package
