Southwest Bonding and Insurance

Southwest Bonding and Insurance Services has been in operation for more than 20 years and has become a trusted resource for insurance and bond services. Southwest is a solid single location organization and with a new generation taking the reigns, the family owned business recently decided to expand to additional locations and may see significant growth in the coming years. To be ready for the expansion the firm decided to design a very commercial brand to build upon.

Visit: swbondins.com

Corporate Identity Package
Website design
Backend website management application design
Tagline development
Website hosting and ongoing maintenance

Human bonding refers to the development of a close, interpersonal relationship between family members or friends. Bonding is a mutual, interactive process, and is not the same as liking. ;-)

The tagline We Build Bonds. represents the firm's intent of expanding their bonding services. It also represents the sentiment of the Southwest team to build long lasting relationships. Something that has helped build the strong business they have built over the past 20 years.

As a part of the corporate identity, Realm designed a series of business cards each with different front images and matching back designs. Staff members were given the option to select the front image they preferred for their own set of cards. All images reflected the beauty of the Southwest.

Simple and bold. The icon represents accuracy and attention to detail. Angle of check mark and angle of text represents speed and efficiency.

To tie together the brand look and feel with the online presence, Realm utilized the quality custom photography within the website headers and implemented a color scheme that reflected the primary image of Southwest Bonding, the sunsets.

The website features an automated Quote submission process with a wide range of insurance and bonding quote forms. The submission forms post data to a mySQL database and send a message to a Southwest representative notifying them of the request. The data is stored and will be utilized for online conversion reporting tools.