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Token Rock, Inc. is an online inspirational website that offers a vast library of articles, videos, affirmations, scientific research, blogs, an inspiring social network called TruJournal, workshops, lectures, and travel engagements all designed to inspire individuals to seek self-empowerment along their paths of life. The site features compelling content contributed by many of the leading scientists, doctors, and researchers in their fields, many of which are subjects related to Quantum Physics, alternative modalities of healing, and empowering philosophy.
Visit TokenRock.com
The story of the organization and the synergy between its founders was what needed to be expressed through the graphical presentation and content. The intent of these individuals to create something that was meaningful to the viewer was paramount.
Cymatics is the research of sound vibration and the inherent and consistent geometric patterns particular tones create. A simple experiment demonstrating the visualization of cymatics can be done by sprinkling sand on a metal plate and vibrating the plate, for example by drawing a violin bow along the edge, the sand will then form itself into standing wave patterns such as simple concentric circles. The higher the frequency, the more complex the shapes produced, with certain shapes having similarities to traditional mandala designs. At home this can be demonstrated by placing a drum upon a speaker lying on its back. Connect the speaker to a keyboard. Sprinkle salt on the drum surface and play a note from the keyboard. Notice how the grains of salt reform the same geometric pattern each time the note is played. Learn more about this amazing phenomenon at TokenRock/subjects/cymatics ;-)
The Tagline 'Inspiration for Life' was established to reflect how Token Rock not only offers individuals inspiration along their path of life but intends to become a trusted resource, providing inspiraiton for the duration of one's life.
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The corporate logo stylizes the font slightly for more recognizability and the balanced rocks, or carne, reflects the sense of life balance that Token Rock strives to bring to anyone who the organization interfaces with. The tag line added to the logo makes the statement that the organization offers inspiration along the path of one's life.
The contributor presentation developed was an eight page downloadable PDF that is currently being used to attract new, respected contributors to the website with the effort of building credibility through the addition of quality, relevant content.
The TokenRock.com website consists of hundreds of pages of content organized into sections of the online Inspiration Center. The site features interactive tools such as a Numerology Center that gives visitors the ability to calculate their numerology and review detailed information about themselves. Then, when they are ready, they are able to purchase reports from the site's Professional Numerologist, in which case the entire process is handled through the online management system. In this case, the customer purchases a report from the Numerologist, the Numerologist is notified by the system, they generate the report and upload it to the system, the system notifies the customer, who then logs into their online account to download the report, or in the case of a private telephone consultation, the customer can listen to their recorded consult following as an online MP3 through the proprietary flash audio player, or download it to their MP3 player. This is just one example of the complexity of the site. There are numerous examples of how the site interfaces with both the contributors and the online visitors in an automated, organized system.
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Complete
Corporate Identity Package with multiple logos
Print
design tradeshow collateral was designed as handouts along
with engraved "Token Rocks" (seen left), that
offered a free gift "take-along" to remember the
organization by. The rocks feature an inspirational quote
on one side and the Token Rock "Earth" logo on
the reverse side. The engravings were back-filled with silver
ink. All engraved rocks were sourced in Asia.
Token
Rock also asked for Realm to create an Adventures logo that
tied in the service to the existing brand. We incorporated
the earth with Token Rock's new corporate logo over to express
that Token Rock travels to the far corners of the world
to bring a new level of travel experience.
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