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Token Rock
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Project Overview

Token Rock, Inc. is an online inspirational website that offers a vast library of articles, videos, affirmations, scientific research, blogs, an inspiring social network called TruJournal, workshops, lectures, and travel engagements all designed to inspire individuals to seek self-empowerment along their paths of life. The site features compelling content contributed by many of the leading scientists, doctors, and researchers in their fields, many of which are subjects related to Quantum Physics, alternative modalities of healing, and empowering philosophy.

We are very proud to announce that Token Rock is officially a 2010 Webby Award Nominee as voted by the prestigious International Academy of Digital Arts and Sciences. It is good to see quality design be recognized. Visit the Webby Awards Website to learn more about the world's most coveted award recognizing quality design on the Internet.

Visit TokenRock.com

 

Project Requirements

Complete Corporate Identity Package with multiple logos
Website map and formal specifications document preparation
Vast Destination Web Portal
Website management system with multiple user interface
Multiple Flash presentations and promotional movies
Web 2.0 marketing
Custom Facebook page with dynamic website integration
Custom Twitter page with dynamic website integration
Email marketing newsletters
Internal and External banner ad development
Downloadable PDF contributor presentation
Downloadable PDF sales flyer (and print version)
Extensive corporate and creative writing
Press Release writing and distribution
Clothing graphic design
Rock Engraving design and overseas sourcing
Tradeshow and event signage
Server setup and maintenance
Tagline development

 

Project Challenges

The story of the organization and the synergy between its founders was what needed to be expressed through the graphical presentation and content. The intent of these individuals to create something that was meaningful to the viewer was paramount.

 

Cymatics is the research of sound vibration and the inherent and consistent geometric patterns particular tones create. A simple experiment demonstrating the visualization of cymatics can be done by sprinkling sand on a metal plate and vibrating the plate, for example by drawing a violin bow along the edge, the sand will then form itself into standing wave patterns such as simple concentric circles. The higher the frequency, the more complex the shapes produced, with certain shapes having similarities to traditional mandala designs. At home this can be demonstrated by placing a drum upon a speaker lying on its back. Connect the speaker to a keyboard. Sprinkle salt on the drum surface and play a note from the keyboard. Notice how the grains of salt reform the same geometric pattern each time the note is played. Learn more about this amazing phenomenon at TokenRock/subjects/cymatics ;-)

 

Corporate Tagline

The Tagline 'Inspiration for Life' was established to reflect how Token Rock not only offers individuals inspiration along their path of life but intends to become a trusted resource, providing inspiraiton for the duration of one's life.

The corporate logo stylizes the font slightly for more recognizability and the balanced rocks, or carne, reflects the sense of life balance that Token Rock strives to bring to anyone who the organization interfaces with. The tag line added to the logo makes the statement that the organization offers inspiration along the path of one's life.

Token Rock also asked for Realm to create an Adventures logo that tied in the service to the existing brand. We incorporated the earth with Token Rock's new corporate logo over to express that Token Rock travels to the far corners of the world to bring a new level of travel experience.

 

The contributor presentation developed was an eight page downloadable PDF that is currently being used to attract new, respected contributors to the website with the effort of building credibility through the addition of quality, relevant content.

 

The TokenRock.com website consists of hundreds of pages of content organized into sections of the online Inspiration Center. The site features interactive tools such as a Numerology Center that gives visitors the ability to calculate their numerology and review detailed information about themselves. Then, when they are ready, they are able to purchase reports from the site's Professional Numerologist, in which case the entire process is handled through the online management system. In this case, the customer purchases a report from the Numerologist, the Numerologist is notified by the system, they generate the report and upload it to the system, the system notifies the customer, who then logs into their online account to download the report, or in the case of a private telephone consultation, the customer can listen to their recorded consult following as an online MP3 through the proprietary flash audio player, or download it to their MP3 player.

This is just one example of the complexity of the site. There are numerous examples of how the site interfaces with both the contributors and the online visitors in an automated, organized system.

 

 
 


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